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Bluefish Launches First Maternity Line

First line of maternity work out apparel for 2009.
First line of maternity work out apparel for 2009.

(Filed Under wholesale Maternity News). Bluefish Sport, a Miami-based activewear company, is launching its first line of maternity work out apparel for 2009.

Beatriz Pares, president of the company, explains her decision to produce a maternity line: “I am pregnant at the moment and I feel there is nothing that is cute, flattering and comfortable to work out in.”

The new collection, which will begin shipping February, is comprised of five designs. Tops are at $23 wholesale and $46 retail and bottoms are $40 to $45 wholesale and $80 to $95 retail.

“The tops are designed in a way that it enhances your belly and curves,” said Pares. “And the waistband of the pants are at the perfect height where it’s comfortable to wear something snug.”

All designs are made of a combination of velvet and Supplex, a fabric that has become the company’s signature due to its cooling features.

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Published 01-27-2009 by Bruna Fernandes

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