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Amoralia Heats Up The Winter With New Designs


From the Autumn/Winter 2009 collection.
From the Autumn/Winter 2009 collection.

(Filed Under wholesale Maternity News). London-based Amoralia, a maternity and nursing apparel brand, is warming up the Autumn/Winter 2009 seasons with collections featuring warm colors and a variety of styles.

The self-described romantic and seductive range, Délice, is featuring a new shapewear brief, which has a built-in panel to smooth away any imperfections. Also included in this range are the maternity and nursing bras with cups lined in soft, breathable and bacteriostatic bamboo and supportive satin straps, as well as a matching short and thong.

Bras in the Délice range are £16.50 wholesale (approximately $21 at the current exchange rate), the shapewear brief is £9.50 wholesale (approximately $12) and the briefs are £7.50 (approximately $9).

Under the Nougatine range, “the brand’s signature style,” features a new grape satin and graphite lace colorway and a new nursing cami. The range also includes nursing and maternity bras teamed with French panties, briefs and thongs. The wholesale price point range is from £7.50 to £16.50.

Second Skin is the company’s basics range made from soft and breathable microfibre available in burgundy and black. This range also includes a shapewear nursing cami, molded maternity and nursing bras with removable foam pads for a smooth T-shirt bra look and a matching short. This collection ranges from £5 to £12 wholesale (approximately $6.50 to $15.50).

Lastly, the company is launching Love From, a mother and baby gift set which consists of a kimono-style nightgown with a matching baby gown. The nightgown, which the company is marketing as both maternity and post-maternity-wear, is available in rose and sky blue as well as in a neutral palette of slate grey and ecru spot. The set is £22 wholesale (approximately $28.50).

Currently, the company’s products are currently available worldwide. Retailers carrying the products in the U.S. include New York-based Catriona Mackechnie and Virginia Beach-based Now Showing Your Belly Boutique.

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Published 01-27-2009 by Bruna Fernandes



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