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Donate A Bra At The Dead Bra Day Sale

Secrets From Your Sister store.
Secrets From Your Sister store.

(Filed Under Fashion News). Toronto-based retailer Secrets From Your Sister is holding its annual “Dead Bra Day Sale” February 13th to not only celebrate Valentine’s Day, but to also lend a helping hand to deserving women in the process.

On this day, women can visit both existing Secret From Your Sister locations (560 Bloor Street West and 2501 Yonge Street) to donate their “dead” bras (must be washed) to receive a 25 percent discount towards the purchase of a new bra and its matching panties at a regular price. In addition, those that purchase two bras (one at regular price and the other at 25 percent off) will receive a 16-ounce bottle of Soak Wash, a fabric soap and fragrance, completely free.

All bras donated to the retailer will be given to Sistering, an organization devoted to helping homeless, under-housed and low-income women in Toronto.

“The Dead Bra Day Sale is one of my favorite days of the year,” said Jennifer Klein, owner of the store. “It’s about women helping women and there is nothing more empowering than that.”

Secrets From Your Sister has been in business for ten years and carries a wide selection of intimate apparel for women. Brands carried at the store include: Fantasie, Freya, Chantelle, Princesse Tam Tam, Empreinte, Elle Macpherson, Betsey Johnson, Panache, Pleasure State and Lizalde. New lines include Sophie Golightly and Letters of Marque.

For further information on Sistering, visit

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Published 01-27-2009 by Bruna Fernandes

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