(Filed Under wholesale Lingerie News). Music Legs has hired Mark Rosenfeld as sales manager on a multi-year contract, effective April 15. He remains based in New Jersey.

From the beginning of the year until the appointment, Rosenfeld was an independent sales representative for the California-based sexy brand. He brings 24 years of sales experience to this position, most recently with Leg Avenue.

In this position, Rosenfeld’s responsibilities include overseeing the sales force, assisting with catalog layout, working with key accounts and growing the Music Legs brand. Since he began, the company has been working on new packaging.

“This company has amazing potential and that is why I decided to take the job,” he said. “We have great designers and customer service, and there is nowhere to go but up. We have amazing product and we just need to market it better to get it into the mainstream consciousness. That is where I come in.”

In addition to broadening the brand’s reach nationwide, Rosenfeld plans to focus on growing Music Leg’s product line in key categories. “I think our hosiery is second to none, our lingerie is very strong and our biggest areas of potential growth are costumes and accessories,” he said.

Rosenfeld added that he looks forward to continuing to work with Joseph Tok, the owner of Music Legs, adding that the company “has an excellent reputation in the industry.”

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Published 04-22-2011 by Amanda Torres Price