top shadow

current news

Marathon Named PADI Licensing Agent

(Filed Under Licensing News). The Professional Association of Diving Instructors (PADI) has named Marathon Projects its licensing agent.

Through the agreement, Marathon will develop and manage a program of licensing the PADI brand for about 16 categories, including swimwear; beach apparel; footwear; Halloween costumes; waterproof watches; cameras; luggage; and lottery tickets.

“As the world’s largest and most respected scuba diving training organization, PADI has become synonymous with the sport of scuba diving and dive travel,” said Craig Kalter, president of Marathon Projects. “By developing a complimentary line of licensed PADI branded products, our objective is to extend the aura of the PADI brand to other recreational water and beach-related products.”

Kristin Valette, vice president of marketing and communications for PADI Americas, added: “The emphasis on professional training and safety for scuba diving has contributed to PADI becoming the most respected and successful recreational scuba diving and snorkeling organization in the world. Through our PADI licensing program we look forward to partnering with other companies in order to leverage these strengths and further the awareness of the sport of scuba diving that [we] has established.”

more Licensing News >>

Published 04-21-2011 by Amanda Torres Price

Related Articles

Marathon Named PADI Licensing Agent

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow