(Filed Under wholesale Men's Underwear News). Sarge Logan, best known as an adult performer for Los Angeles-based Hollywood Men, modeled Electric Lingerie styles from the company’s Blue Line of men’s underwear at last month’s International Lingerie Show (ILS).

Logan also showed buyers the line’s new packaging, which featured him clad in its 58 thongs, jockstraps, trunks and other racy styles in mesh and microfiber. In addition to classic black, styles come in pinstripes, see-through material and camo. It retails from $7.99 to $19.99. The Blue line is named for the Blue store chain in Chelsea, New York City’s famous gay neighborhood, but the line is intended for men of any sexual orientation.

As a male performer, Logan praised the line for this market. “Speaking as a professional male performer, I really have to say this new underwear is perfect,” he said. “It looks great, shows off what you got and it’s comfortable too. I should know—I’ve tried every style.”

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Published 04-21-2011 by Amanda Torres Price