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Birdies To Expand Business

Birdies store.
Birdies store.

(Filed Under Fashion News). Kansas City-based Birdies, an intimate apparel retailer, has announced it will be expanding its 120-square-foot store in the spring by approximately 300-square-feet.

The space located next door to Birdies has become vacant and the retailer quickly snatched it up. “It needed another dressing room and breathing space,” said Peregrine Honig, owner of the store. “My store is set up like a candy shop, but the inventory has gone from M&Ms to truffles over the past six years. The basics are higher quality and the fanciest garments take attention and elegant display to help the customers understand their shape and material.”

Honig has hired designer Danielle Meister, who also designs her own line for Birdies called Stella Replied, to act as her junior partner. “She has proven to be a stellar seller and an awesome team player,” said Honig. “I am hoping the new space works well with a single employee focusing on the larger area – bridal being more of a showcase and special occasion situation.”

Although the store will not officially open until this spring, she will be celebrating the store’s sixth birthday on Valentine’s Day in the space to christen the idea.

With the expansion, Honig hopes to carry larger amounts of lines and develop a more exclusive bridal area, which will result in the smaller 120-square-foot space to become “more of a show room with appointments and personal attention,” she said.

In additional news, the retailer now carries Letters of Marque, a luxurious lingerie brand designed by veteran actress Stacey Dash. The store also carries Marlies Dekkers whose products received enthusiastic approval from Honig. “Our customers trust us and are so delighted to experience such an amazingly well-made and international bra that supports and layers well,” she said. “Our rep has been great and we feel special carrying such an exclusive line. We are also carrying Zimmerman and Chio swimwear.”

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Published 01-23-2009 by Bruna Fernandes

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