(Filed Under wholesale Dancewear News). After shipping the first styles in its new Ra collection this February, BodyZone Apparel now has 10 additional looks available in the packaged dancewear line.
Viktoriya Koleva, head designer of BodyZone, named some of her favorite looks that are shipping now as the war goddess Anouke, a gold and black metallic bra top with a matching adjustable, belted miniskirt; and the Goddess of sexual ecstasy Qadesh, a black lace loop top and matching cut-out lace rio bottoms accented with silver beads. Most Ra styles, which are named after mythical goddesses, include a top, skirt and thong. The line wholesales from $5.95 to $11.95, while BodyZone’s additional dancewear wholesales from about $14 to $18.
Koleva, who oversaw Ra’s production along with Ray Grden, described the company as very satisfied with the resulting line. “I personally went to China and spent many hours sourcing only the best quality materials. Along with that, I hand-picked many different accessories and elements, like sparkly beads and interesting buckles that are a great addition to any garment,” she said. “We are extremely proud of this collection, not only because of the unique designs but because of the affordability. We’ve gotten a lot of feedback from retailers that saw the garments in person, and said they look even better than on the pyramid-shaped package.”
And the retailers BODY spoke to were pleased that BodyZone has launched this lower-priced yet quality-driven line. “We cater to a wide range of customers and lifestyles, among them the girls that work at the local gentlemen’s clubs, and they are just going to love this line,” said Tom Smith, owner of The Garden in Columbus, Ohio, a BodyZone customer that is adding Ra. “There are other stores that cater to dancers in our area, and in order to stay competitive, we need to remain on the cutting edge. This is probably one of the most exciting lines that BodyZone has ever come up with. It is extremely hot and different from what is out there.”
Roe Crawley, The Garden’s fashion buyer and assistant manager, added: “I’m in love with Ra. One of the things about it is that the fabric really light-weight, which is great for the dancers. At the same time, it looks so textured and high-end, with details that I don’t usually see.”
Scott McGregor, the franchise owner of the Adam & Eve store in Greenfield, Mass., reported that Ra is already selling well since hitting the floor two weeks ago. “I think the marketing is extremely unique with the Egyptian goddess theme,” he said. “The dancewear is very chic and different, and the price is just excellent; right in the range of what a lot of people are willing to spend.”
BodyZone’s additional customers include Fascinations, Castle Megastore, Romantix, Déjà Vu Adult Emporium in Las Vegas and LingerieDiva.com, among others.
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