(Filed Under wholesale Plus Size News). Cacique, Lane Bryant’s intimate apparel division, said it is fulfilling the demand among plus-size women for fashion-forward, sexy intimate apparel.
The division has introduced the Sateen push-up plunge bra, which it called an update on its plunge bra, with maximum lift, underwire cups and padding that enhances the wearer’s bust by up to two cups. It is available in either cotton or satin in shades of black, toffee and red for a retail range of $38 to $42. The satin version is available in sizes 36C to 46DDD and 40 to 44B, while the cotton bra run in 36C to 44DD and 40 to 44B.
Gill Heer, the senior director of design and development for Cacique, believes that company’s high sales in plunge bras shows that plus-size women are interested in bust-enhancing styles that simultaneously make their waists appear smaller. “The more Cacique has pushed the fashion envelope with shapes, styles, fabrics and details, the more our consumers want,” she said. “From lace and bold colors to sexy French boudoir ensembles and retro-inspired pin-up looks to other cleavage-enhancing styles, curvy women are saying: let’s get it on.”
Charming Shoppes Inc. is the parent company of Lane Bryant.
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