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NPD Says Apparel Up Nearly 2% in ’10

(Filed Under Financial and General Interest News). U.S. consumers cautiously returned to the stores last year, according to the NPD Group’s 2010 consumer spending trends report released Thursday.

The domestic apparel market posted just under a 2 percent sales increase during 2010 after declining just over 5 percent in 2009.

Of note was a 33 percent sales growth in tights as dress and skirt sales also grew. “Women have migrated into skirts even though the industry isn’t promoting them as a fashion trend,” said Marshal Cohen, chief industry analyst of the market research firm said. “And dresses continue to post growth because they are being worn year-round and are no longer relegated only to spring wardrobes. We have seen this trend carried over into tights, which were a hot fashion accessory this year.”

Women’s fashion increased 2.9 percent after declining nearly 5 percent the previous year, and the men’s market increased more than 3 percent following a 5.6 percent decline.

Of the seven industries surveyed by NPD, five were up over last year. The exceptions were video games and food services, both of which remained flat.

more Financial and General Interest News >>

Published 02-17-2011 by Amanda Torres Price

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