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New Platform Reduces Costs

(Filed Under Technology News). Chicago-based vfish designs, a women’s apparel company, has announced the development of a new platform intended to simplify wholesaler’s workflow.

The platform, entitled Intuitivia Commerce, not only addresses tradeshow, fax and e-commerce based ordering for wholesale and consumer accounts, but also the complete order fulfillment and supplier/manufacturer lifestyle.

“Intuitivia was built for wholesale distributors by a wholesale distributor,” said Tal Moise, Intuitivia’s president and co-founder of vfish. “We did not reinvent this industry, we did not build yet another tool to augment our existing systems. Rather, we digitally enabled the business process which we were already undertaking.”

According to the company, Intuitivia has reduced vfish’s operating expenses by 30 percent, increased online wholesale purchased by 700 percent and drastically improved their customer experience.

For further information on vfish designs, visit

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Published 01-16-2009 by Bruna Fernandes

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