top shadow

current news

Urban Outfitters Launches Bridal Concept

(Filed Under wholesale Lingerie News). Urban Outfitters Inc. is celebrating this Valentine’s Day by introducing Bhldn, a bridal brand and retail concept that encompasses wedding gowns, lingerie, footwear and more.

The label’s introductory collection will be available on February 14 through Urban expects to open its first store under the brand during the second half of this year.

According to company, the label reflects its target consumer’s tastes. “We know our customer, and we know she’s looking for a brand that reflects her unique perspective,” said Kristin Norris, managing director of Urban’s Anthropologie brand.

With the launch of Bhldn, Urban Outfitters Inc. will operate six brands.

more wholesale Lingerie News >>

Published 02-03-2011 by Amanda Torres Price

Related Articles

Urban Outfitters C.E.O. Resigns
Urban Outfitters Posts Sales, Organization Changes
First BHLDN Store Opens in Houston
Urban Outfitters: 2q Profits Down, Sales Up
Urban 1q Revenue Up 9%
Urban 4q Breaks Sales Record
Urban Outfitters Launches Bridal Concept
Urban Outfitters Sales +25%
Urban Outfitter’s 3Q Sales Up 6%

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow