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Aerie, holiday 2010. Aerie, holiday 2010.
Aerie, holiday 2010.

Added: Jan 2011
Aerie, holiday 2010.

Added: Jan 2011

current news

American Eagle To Enter Japan

Aerie Holiday 2010 Look.
Aerie Holiday 2010 Look.

(Filed Under Financial and General Interest News). American Eagle Outfitters Inc. is entering the Japanese market through an exclusive franchise agreement with Sumikin Bussan Corporation, the retailer announced in late December.

American Eagle Outfitters said it plans to open Aerie stores in the region, which carry intimate apparel and sleepwear, as well as American Eagle stores. The company plans to open the first store under this agreement in Tokyo’s Harajuku shopping district during the first half of 2012.

The company called its entrance in Japan part of a larger international expansion, which included opening its first stores outside of North America in Dubai and Kuwait last year. “Japan is one of the most important international markets for retail and home to millions of fashion-conscious young people,” said Jim O’Donnell, C.E.O of American Eagle Outfitters. “Sumikin Bussan Corporation is the ideal partner for this region, given their extensive experience, industry leadership and commitment to creating lasting value for customers.”

“There is tremendous opportunity for sportswear brands in Japan, both domestic and international,” said Gashun Amaya, president of Sumikin Bussan. “American Eagle Outfitters is increasingly popular among Japanese customers, who have experienced it in their travels to the U.S. and Canada, as well as online. We are very pleased to offer this brand to customers across Japan with the official launch of the flagship store at one of the most auspicious shopping destinations in the world.”

American Eagle Outfitters operates just over 1,000 stores.

more Financial and General Interest News >>

Published 01-03-2011 by Amanda Torres Price

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