(Filed Under wholesale Hosiery News). In tending to its customer base of “fun, flirty fashionistas,” MeMoi is launching a variety of trend-driven styles for spring 2011.

The label will introduce 38 styles for the season in categories including net tights and fashion tights, both available in full leg and footless silhouettes; knee highs; anklets; leggings and shorts; foot liners; and toe covers. Retail prices will run from $8 for foot liners to $28 for select tights, and styles will be offered in S/M, M/L and One Size. The company will ship them to stores next month.

The line’s signature looks include Fantasy/Daydream, encompassing geometrics, mosaics, and “a bold color palette with edgy brights and pretty pastels,” according to MeMoi. The EyeCandy range consists of “bold, happy, sporty, refreshing graphics [and] abstract color blocking.” In contrast, the Natural Beauty range is defined by its “light and airy fabrics” like mesh and tulle, hand-drawn florals and ruffle detailing.

MeMoi will follow up with a larger line for fall 2011. The brand’s products are sold in 4,300 department stores and boutiques throughout North America.

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Published 12-23-2010 by Amanda Torres Price