top shadow

current news

Parah Debuts Uomo Collection

Pharah - men's underwear collection for the Autumn/Winter 2009/10 seasons.
Pharah - men's underwear collection for the Autumn/Winter 2009/10 seasons.

(Filed Under Wholesale Swimwear News). Italy-based Parah S.p.A., a leading producer of swimwear and underwear, is launching its men’s underwear collection for the Autumn/Winter 2009/10 seasons, which will be previewed at the Salon International de la Lingerie in Paris late January.

The key concept underlying the new Parah Uomo collection, nicknamed “intimate chromotherapy,” is “underwear that sports new colors and maintains its characteristic comfortable fit, while perfecting styles and look,” said the company.

The new products are available in shades of green and dark purple which join the undying classics of black and white. Garments are embellished with new patterns such as snakeskin and floral in tones of purple, anthracite, blueberry and black.

Look out for Uomo’s next seasonal novelty: signature pajamas, which will feature solid colors, striped and checked patterns.

For further information, email

see more

more Wholesale Swimwear News >>

Published 01-16-2009 by Bruna Fernandes

Related Articles

Parah Debuts Uomo Collection
Parah Debuts A/w Collections

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow