(Filed Under wholesale Dancewear News). With the goal of delivering a high-quality product at a lower price point, BodyZone Apparel has introduced the Ra line of lingerie-inspired dancewear.
The 30-piece boxed collection wholesales from $5.95 to $11.95, significantly less expensive than BodyZone’s Dance collection, which wholesales from about $14 to $18. It is the company’s first packaged line, and will ship to stores in February.
Ray Grden, president of BodyZone, described Ra as an essential for competing in the sexy market. “We have listened to what our customers have been telling us, and one of our weaknesses was price. Ra has solved that,” he said. “Our dancewear prices are fair, but we were missing a price category that customers wanted to see from us.”
But Grden didn’t just want to introduce a boxed line for one-time wear. He and Victoriya Weaver, the head designer of BodyZone, also focused on quality and design.
“I told Viktoriya that we needed to come up with a line with great quality while keeping it at a certain price point,” he said. “It took a lot of time and effort to do this. We traveled to China and worked with our manufacturer throughout the production process to ensure a level of quality that will not disappoint our clients. We also put a lot of effort into the design of the box.”
Weaver and Grden decided on a box in the shape of a pyramid to fit in with Ra’s styles, each of which is named after an ancient Egyptian goddess. Although Grden is excited about every style in the line, he sees Ra’s signature looks as the Sphinx (the riddler goddess), Qadesh (goddess of sexual ecstasy), Tefnut (goddess of moisture and wetness) and Shait (goddess of destiny).
Wholesaling for $9.95, the Sphinx is made from a black and chrome stretch fabric, and includes a mesh tri-top with scrunch back, booty shorts and garters. Qadesh, which runs at $7.95, “really has some unique areas on the front that expose skin.” It includes a black lace top with silver embellishments matching thong.
Tefnut is a one-piece red and black nylon piece priced at $5.95. In contrast, Shait is a black deep cutout dress with silver embellishments priced at $9.95.
Based on customer responses so far, Grden reported that he expects success from Ra. “It’s one of those lines that has worked out very well from inception to completion. The people I’ve shown it to have been extremely excited,” he said.
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