(Filed Under Fashion News). MG Icon, the joint venture between Madonna and Iconix Brand Group Inc., announced Monday that it has signed a licensing agreement with Hudson Bay Company in Canada for its Material Girl junior line.
Through the agreement, Hudson Bay’s 91 The Bay stores will begin carrying Material Girl apparel and accessories starting next spring. This is MG Icon’s first international licensing venture.
Madonna and Iconix formed MG Icon with the launch of Material Girl in March. Currently, the brand is exclusive to Macy’s stores throughout the United States.
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