(Filed Under wholesale Basics News). Hanesbrands, Inc. in conjunction with the Walt Disney company have announced the opening of a new store at Downtown Disney which will allow consumers to design, personalize and immediately purchase their own t-shirt.

“At the Design-a-Tee store, visitors can dream it, design it and watch their custom Hanes t-shirts being made,” said Sidney Falken, senior vice president of the Hanes brand. “The store combines all the magic of Disney and Hanes to create immediate one-of-a-kind keepsakes and souvenirs of their visit to Walt Disney World.”

According to North Carolina-based Hanesbrands, this is the first interactive t-shirt design and printing store. The store uses touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve, choosing from several colors and picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors.

Disney Design-a-Tee presented by Hanes is one of several critical brand investments for Hanes as part of a 10-year strategic marketing alliance with Disney,” said the company.

“Hanes is consistently ranked as one of the most recognized and loved apparel brands in the world, and that brand equity increases when the brand is partnered with the equally strong Disney brand,” said Falken. “Our alliance with Disney provides a broad range of new and exciting consumer interactions for Hanes and allows this iconic brand to grow and reach new audiences.”

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Published 01-15-2009 by Bruna Fernandes