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Darcey wirefree bra and panties by Royce Lingerie.

Added: Jan 2017

Added: Jan 2017
Darcey wirefree bra and panties by Royce Lingerie.

Added: Jan 2012

current news

Royce Fulfills Demand for JJ & K Cups

(Filed Under wholesale Lingerie News). Royce Lingerie is adding JJ and K cup sizes to three of its bras next February.

The British producer of wire-free everyday, nursing, sport, mastectomy and developing girls’ bras wholesaling for up to $27 is adding the extended sizes to the Sadie and the Charlotte, both available in the Comfort line of everyday styles and the Nursing line; as well as the Impact Free sports bra. Currently, these bras run in sizes 28 to 44, AAA through J.

Royce said it is adding these styles based on enormous demand from customers and the successful launch of the J cup size last year. The company reported that the Sadie, Charlotte and Impact Free bras have consistently sold out in the largest cups, indicating a need for even larger sizes.

“Here at Royce we like to listen and respond to customer feedback,” said Sarah Gilbert, the designer for Royce. “In this instance our sales reflected that JJ and K cups would be a great addition to the Royce range, and it seemed a natural progression to introduce the sizes into the best-selling styles, which already go up to a J cup. We realize that there is very little choice for ladies in these sizes, particularly for wire-free bras.”

Royce’s branded products are available in about 35 U.S. stores, including Your Perfect Fit in Boalsburg, Pa., Zoe & Co. in Concord, N.H. and Tina’s Closet in Lisle, Ill. The company is available in Canada; Britain; Australia; New Zealand; Dubai; and mainland Europe.

more wholesale Lingerie News >>

Published 12-02-2010 by Amanda Torres Price

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