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B*Up Nursing Tops. B*Up Nursing Tops. B*Up Loungewear. B*Up Loungewear. Debut
B*Up Nursing Tops.

Added: Nov 2010
B*Up Nursing Tops.

Added: Nov 2010
B*Up Loungewear.

Added: Jul 2010
B*Up Loungewear.

Added: Jul 2010

Added: Mar 2010

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current news

B*Up Launches Nursing Tops

Bella Three Quarter Chemise by B*Up.
Bella Three Quarter Chemise by B*Up.

(Filed Under wholesale Maternity News). B*Up, a sleepwear and loungewear brand launched in May 2009, is introducing its first nursing collection, called Bella.

Fatima Walsh, sales director of the Miami-based company, reported that B*Up designed the collection due to demand. “We always listen to our customers, and they were asking for a nursing line that was comfortable without being too matronly,” she said. “We have combined our trendy designs with our soft, [100 percent Pima cotton] fabric to create something that will make every mom feel good in her own skin.”

Bella’s introductory collection consists of basic tops in black, ivory and white, which B*Up plans to carry year-round, including a three-quarter sleeve chemise, and sleeveless, long-sleeved and short-sleeved styles. Running in sizes S through XL, they include a built-in bralette with easy nursing access. Wholesale prices are $34 to $43.

According to Walsh, the cut of the collection offers support and fit to women as they fluctuate between sizes post-pregnancy. “The material is loose, but it also offers shape and support,” she said.

The collection will ship to stores in December, including Intimacy locations.

more wholesale Maternity News >>

Published 11-30-2010 by Amanda Torres Price

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