(Filed Under wholesale Men's Underwear News). Since adding Doreanse from Turkey last month, Pablo Manzur, owner of men’s underwear e-commerce website Audace.com, has been impressed with his customer response.
“We are extremely excited about [Doreanse],” said Manzur. “In the very short period since [the brand] was introduced, customers have already reordered items. They are buying different styles depending on their tastes; Doreanse offers everything from comfortable to sexier styles. Although everything has been popular, I would say the boxers in their Swift line is the best-selling style, followed by the Swift trunks and shirts. [The brand’s] sport shirts, which come with matching boxers and briefs, have also been very well-received.”
Manzur described Doreanse as unique in producing silhouettes made from a cotton/Modal blend at an accessible price range of $10 to $20. “This is a very low price point for Modal fabric; men’s underwear made from it usually runs from $18 to $30,” he said. “[Customers are getting] a very soft, very breathable fabric made from natural fibers. Another unique aspect of the brand is they make a lot of bikini styles with thinner waistbands than the classic men’s waistband, resulting in very comfortable garments.”
Doreanse trunks, boxers and thongs run in sizes S through XL, which Manzur called “true to American sizes.” Although Audace.com is the first retailer to offer Doreanse in the United States, he reported that the 11-year-old brand is already well known in Europe and beyond, and can be found in stores in France, England and Australia, among other countries.
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