(Filed Under wholesale Lingerie News). Lisca, the 55-year-old Slovenian manufacturer of the Lisca and Cheek By Lisca lines, continues to focus on expanding its monabrand store network throughout Europe, and has opened a new store in Prague.
The store, opened in mid-October in the city’s Fashion Arena Outlet Center, carries Lisca and Cheek by Lisca lingerie, swimwear and sleepwear in sizes 70 through 110, A through F; equivalent to U.S. bra sizes 32 through 44, AA through DD. Lisca branded bras retail from 10.90 to 43.90 Euros; equivalent to approximately $15 to $61 at the current exchange rate. With this opening, Lisca now operates just over 100 stores.
According to the company, the Czech Republic is emerging as one of its most important markets. Worldwide, Lisca’s branded products are sold in 30 countries, mostly in Europe, at a rate of 2.5 million units per year, the company said.
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