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Chang Brings Toys To Mainstream


Samantha Chang.
Samantha Chang.

(Filed Under Fashion News). Samantha Chang is promoting something unexpectedly “racy” in the United States: the luxury bedroom toy products of Swedish company, Lelo.

The designer and former storeowner will present Lelo’s products at this year’s Curve shows in an effort to bring them to the high-end market. She has worked as their high-end boutique sales agent since July 2008.

“Through owning a high-end lingerie store, I am convinced that there is potentially a mainstream market for toys,” Chang said, “I used to do very good business with Lelo at my store. The current economic climate is actually creating a niche because people are looking for something fun and interesting.”

She added that Lelo products are not your average toys.

“They are very pretty and elegant, and really a whole different genre than your regular vibrator, which I am not particularly interested in representing,” she said, “The American market is still relatively conservative, but in time I believe that Lelo’s products will break into the mainstream.”

For more information, call Samantha Chang at Showroom 1122: (646) 330-5007.

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Published 01-15-2009 by Amanda Torres Price

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