(Filed Under wholesale Lingerie News). Victoria’s Secret suspects that the amount of padding a woman wants depends on the size of her chest. To cater to these differing needs, the company has introduced the Biofit Push-up bra line, which offers extra padding for “extreme lift” in A through B cups, and more minimal padding for “dramatic lift” in C through DD cups.
The collection’s 24 smooth and lace bra styles retail from $42 to $58, and come in silhouettes including full coverage; demi; 7-way; and wireless.
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