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Mode City and Interfiliere On The Up-Swing


(Filed Under Fashion News). Organizers reported that Mode City brought its last September session to a close on a high note. Paris' intimates, swimwear and wellness tradeshow experienced a 5 percent increase in buyer attendance and a 27 percent increase in boutique attendance, according to Eurovet, the company that operates the show.

65 percent of buyers were from outside of France, with Italy remaining the first-ranked country in terms of both visitor and exhibitor numbers, followed by Germany, which jumped up three places this year. Also in the top 10 were Spain; Britain; Hong Kong; Belgium; China; Russia; the United States; and Japan.

Next summer, Mode City is scheduled to take place from July 9 through 11. According to Eurovet, this move from September was made in consultation with the industry as a whole to better fulfill the needs of the market. Interfiliere, the textile tradeshow that takes place in conjunction with Mode City, will also be moved. “By placing itself at the start of the season in 2011, Interfiliere and Mode City confirm their legitimate status as leading international trade shows, boosting business and setting trends on a worldwide scale,” the company said.

This September's Interfiliere reported a 5 percent increase in visitors from last year's show. According to Eurovet, 80 percent of exhibitors and 73.5 percent of visitors were foreign. As with Mode City, Italy made up the largest portion of foreign exhibitors and buyers, while the United States fell in at fifth place.

more Fashion News >>

Published 09-24-2010 by Amanda Torres Price

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