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Affinitas channels the ‘20’s


An Affinitas Style.
An Affinitas Style.

(Filed Under wholesale Lingerie News). Affinitas wanted to capture the glamour and decadence of the Roaring Twenties in its spring/summer 2011 collection, which will start hitting stores next February at a retail range of $10 to $50.

As with Affinitas’ previously launched line, next season’s styles have women’s names like Naomi; Denise; Morgan; Julia; Pamela; Shirley; Melody; and Linda. The company targeted various styles from the era; including the flapper look through Naomi, a garter belt-embellished babydoll. In contrast, Denise is a menswear-influenced neutral style with “subtle pops of femininity.”

The selection of babydolls; bustiers; bras; and panties run in Affinitas’ standard sizing; 30 through 38, A through DD, and XS through XL; as well as full-bust and plus-size sizing in the company’s Parfait line, which runs from 30D through 40G, and XS through 2X.

Affinitas can be found at retailers in North America; Latin America; the Caribbean; Europe; Asia; and Africa.

Domestic retailers carrying the brand include HerRoom.com; LaurenSilva.com; Scents & Sensibilities in Lake Geneva, Wis.; and Magic Lady Lingerie in Brooklyn, N.Y.


more wholesale Lingerie News >>

Published 09-23-2010 by Amanda Torres Price

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