top shadow

To receive more info from Maidenform about a particular product, Click on the photo (photo will enlarge).

Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011

current news

Maidenform Goes Charmed

Charmed by Maidenform.
Charmed by Maidenform.

(Filed Under wholesale Shapewear News). Maidenform has launched a new collection of bras and panties, called Charmed, aimed at juniors who are seeking fit and fashion. Included are five bra silhouettes retailing for $24, with matching panties priced at $7 each and $25 per five-pack. The majority of silhouettes are available in sizes 32 through 36, A through D, and 38, B through D.

With details including removable halter straps, lace overlays and racerbacks, Maidenform said Charmed has something for every girl and her outfit. The company is offering neutral shades of champagne and petal pink, as well as brighter colors and prints with conversational-sounding names like Sea? and I Told You; as well as the more descriptive Shocking Pink and White Wonderland.

“Charmed is designed for young women everywhere who love pretty things, love feeling glam and love something special,” Eunice Byun, vice president of business development for Maidenform, said. “Whether it’s ultimate convertibility under their favorite slinky tees or super flat lace for no visible panty lines, our collection of bras and panties work for every girl’s wardrobe so that she looks and feels her best.”

Bras include the One Fab Fit; push-up racerback; One Fab Fit convertible bandeau; push-up with removable halter; and lace bandeau.

For further information, contact Maidenform by calling (212) 592-0700.

more wholesale Shapewear News >>

Published 09-23-2010 by Amanda Torres Price

Related Articles

Maidenform Sleepwear Intros 3 Collections
Maidenform: New Bra, More Solution Products
Maidenform Hires Celeb Stylist Micaela Erlanger
Donna Karan Licenses Remain At Maidenform
Maidenform Expands Its ’No Wire’ Collection
Maidenform Expanding ’Comfort Devotion’ Line
Maidenform: Lawsuits Over Hanes Buyout Deal
Maidenform Sales Slide, Loses $1.2 Million in Q1
Profits and Challenges Rise for Maidenform
Maidenform: Comfort, Okay. But Now Sexy?

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow