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current news

Huit Launches Biotiful

Lingerie from Huit.
Lingerie from Huit.

(Filed Under wholesale Basics News). Huit is introducing a new eco-friendly and naturally hypoallergenic line to their collection: Biotiful, which launched early January.

With forty years of experience in lingerie and swimwear, Huit has designed an all-organic cotton lingerie group, which is not only environmentally friendly, but is also comfortable.

The line has three different bra styles: the soft bra, which comes in band sizes 30 through 36, with cup sizes ranging from A through C; the full-cup underwire bra, which comes in band sizes 32 through 38 and in cup sizes B, C, D and E; and a t-shirt bra, available in sizes 32 through 36 in cup sizes A through D.

There are also three accompanying bottoms: the string bottom, available in XS through XL; the brief, which is available in XS through XXL; and the boxer shorts in XS through XL. The bras are $59 to $77 retail and the bottoms are $35 to $40 retail.

All designs have a specific label stitched on indicating the garment as a Huit organic cotton product. The cotton is cultivated according to strict principles defined by organic farming. It prohibits use of heavy chemical products, which cause air and ground water pollution and reduces soil fertility.

To ensure the organic properties of the fabric remain intact, Huit has selected an eco-friendly dye as well. Unlike regular dyes, this dye does not allow use of heavy chemical processes, which is often a cause for skin allergies.

Huit is a French brand that is inspired by a woman’s lifestyle and whose main concern is to respect women’s needs for comfort, support and elegance. Huit’s products are exclusively distributed in specialty stores, Nordstrom and come February 2009, Von Maur department stores.

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Published 01-14-2009 by Bruna Fernandes

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