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Aimer Releases Discovery

Aimer Lingerie - Newest Spring/Summer 2009 collection.
Aimer Lingerie - Newest Spring/Summer 2009 collection.

(Filed Under wholesale Lingerie News). Beijing-based Aimer Lingerie has released its newest Spring/Summer 2009 trend "Discovery".

The trend exudes a simplistic fashion point of view, which was purposely created to mirror the current economic times. The company believes an inevitable result of the economic crisis is people are more likely to gravitate toward simpler things, including their expectations of fashion and beauty. With that in mind, Aimer explained that they have decided to avoid exaggerated embellishments with Discovery and create something that is simple, comfortable, feminine and fashionable.

With over 80 different environmentally friendly pieces under the themes Breath, Regress and New Simplicity, Aimer shows the progression from a more luxurious line to a more elegant and simpler one. "People's interests in luxury and high-class products might have been decreased gradually due to the current economic situation." said the company. "However, the natural simplicity goods will be admitted forever."

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Published 01-14-2009 by Bruna Fernandes

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