(Filed Under wholesale Maternity News). Glamourmom, best known for its built-in nursing bra tank tops, has developed its first nursing bra. The Glamourmom Mbody Starter Nursing Bra will hit stores this October at a retail price of $39. In order to accommodate the new moms changing breasts, each bra fits two cup sizes in the range of 34 through 40, B through G. The wire free style, which is constructed from cotton heat molded cups for comfort, is available in shades of black and nude.
“This is our first nursing bra in a line of many, and we're very excited about it,” Line Rothman, founder and head designer of Glamourmom, said. “It's also the first nursing bra on the market directly geared toward the fourth trimester, although it works for the other stages of nursing as well. We really focused on the transition period when the mother is learning how to breastfeed, her cup size is bigger due to engorgement than a few weeks later, and her breasts tend to be very sensitive. This bra offers support and comfort, yet flexibility with full breast exposure for easy nursing access and close bonding. Women can also sleep in it. We believe that this is the bra that moms will live in, just like they live in our nursing tanks.”
Other features of the Glamourmom Mbody Starter Nursing Bra are a built-in inner sling for added support; a high-cut back with adjustable chest band; a high-cut front for added discretion; and hook closures for easy, one-handed access. It is machine washable and made from 90 percent cotton and 10 percent elastane.
Rothman reported that moving into the nursing bra market is a natural progression for her 10-year-old company. “My mission since starting Glamourmom has been to stay very close to moms and what they want,” she said. “We're in close touch with our customers, and the Glamourmom Mbody Nursing Bra is something that we believe the mom of today wants.
“Between our built-in nursing bra tanks, tops, sleepwear, swimwear, dresses, shapewear and now nursing bra line we are truly building the 'go-to' nursing apparel company in the market place.
Retailers carrying Glamourmom include A Pea In The Pod stores, Yummy Mummy in New York City and Fashion After Passion in Alameda, Calif., among others.
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