(Filed Under wholesale Men's Underwear News). XGen announced that it has signed a deal with Great Deals Distribution to provide the Private Prestige Underwear (PPU) line of men’s underwear to the United States.

According to the Andy Green, vice president of sales for XGen, a distribution company specializing in romance, sexual wellness and erotic merchandise for the mainstream and adult markets, through this collaboration Great Deals and XGen are catering to an underserved niche market.

“Today, you can go into any major, mainstream department store and find high-end lingerie pieces for women. It’s not just relegated to specialty and adult stores anymore,” he said. “But for men, there are not as many options. This distribution deal allows us to provide our clients with a high-end line for their male customers that is not available elsewhere.”

Camilo Esobar, vice president of Great Deals Distribution, an importer and wholesaler of Colombian brands, including PPU, described the label as “fun, sporty and sexy, with a lot of attitude. The line is made up of several styles ranging from Tuxedo Jock to Tulle Boxer Brief. There is something for everyone here.”

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Published 08-24-2010 by Amanda Torres Price