top shadow

To receive more info from HOTmilk about a particular product, Click on the photo (photo will enlarge).

A HOTmilk style. A HOTmilk style. A HOTmilk style. A HOTmilk style. Hotmilk style.
A HOTmilk style.

Added: Nov 2010
A HOTmilk style.

Added: Nov 2010
A HOTmilk style.

Added: Nov 2010
A HOTmilk style.

Added: Nov 2010
Hotmilk style.

Added: Aug 2010

current news

Hotmilk goes bigger & basic

A HoTmilk style.
A HoTmilk style.

(Filed Under wholesale Maternity News). HOTmilk Lingerie, a New Zealand-based maternity and nursing label that prides itself on producing fashionable-yet-functional styles, is simplifying its line for spring 2011. The company is launching the Essentials collection of seamless bras and matching panties adorned with minimal fashion details.

The collection will hit stores next January at a retail range of $49.95 to $58.95 for bras and $24 and up for matching panties. With the launch of Essentials, the company is debuting bras in the H cup size.

Lisa Ebbing, director of HOTmilk, reported that the company designed Essentials in response to market demand. “We spent a lot of time researching what a new mom wants and needs in her nursing bra,” she said. “This collection caters to the woman who prefers a functional bra that seamlessly fits into her wardrobe, but also has a touch of fashion details to keep her looking and feeling feminine and sexy.”

In addition to bra and panty sets, Essentials will include shapewear, a new category for HOTmilk, in natural, nude and black shades. The introductory collection encompasses three styles; Blaze, a seamless satin and microfiber fabric blend in black; Luminous, a cream-colored satin and lace blend with ribbon and diamond accents; and Radiance, a nude bra set with ruching and ribbon accents. The company plans to eventually have four to six styles in the ongoing line.

In other news, this fall HOTmilk will launch a revamped website with a direct-to-consumer section. Scheduled to go live in mid-September, the site will offer shopping options to the United States market. Visuals will be from the company’s “Real Life” advertising campaign, featuring photographs of “real life” pregnant women rather than professional models. The site will also include the interactive “Your Journey” section for consumers, with information on pregnancy, breastfeeding, diet, exercise and sex.

Lisa Ebbing and Ange Crosbie founded HOTmilk Lingerie in 2006. According to the company, its branded styles can be found in 756 stores worldwide. Approximately 40 retailers in the United States carry the label, including Intimacy locations; Destination Maternity Corporation; Donna Bella in Corvallis, Ore; and The Upper Breast Side in New York City.

more wholesale Maternity News >>

Published 08-23-2010 by Amanda Torres Price

Related Articles

HOTmilk Lingerie Reports Sales Growth
HOTmilk Hires Dunmore from Bendon
Hotmilk names Newton GM
Hotmilk goes bigger & basic
HOTmilk Hires Lardner In New Role
HOTmilk Launches Racy Commercial

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow