(Filed Under wholesale Activewear News). BodyRock Sport is continuing on its trend-driven path for resort/early spring 2011. The activewear company, which was founded by Kelly Dooley last year, is introducing its first sports shorts and tank tops for the season, as well as updating styles from the original collection—which include brightly toned sports bras embellished with Swarovski crystals—with new colors and prints.
All BodyRock styles are embellished with Swarovski crystals or pyramid studs, and retail from $40 to $84. Sizes run from XS through XL, designed to fit bra sizes 30 through 38, A through DD.
A signature style in the new collection is the Knock ‘Em Dead cotton short, available in black, hot pink and bright aqua, featuring ruched material “for a flattering contour in the derriere.” Also of note are the Gorgeous Gams cotton shorts, available in black with gold trim and heather grey with gunmetal. They come with studs on each back pocket and fishnet trim at the waist.
BodyRock will also launch the Tame ‘Em and Tease ‘Em supplex tank tops, both decorated with studs, zippers and other details. They can be worn on their own due to a built-in sports bra feature.
While trendy styling is a key focus of BodyRock Sport, the company reported that its pieces also offer functionality that makes them ideal for fitness activities ranging from low-impact to high-impact. Kelly Dooley, designer and founder of the company, kept the importance of function in mind when designing the new line, with new details including waterproof pockets, side zippers and inner structures made from Powermesh for support
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