(Filed Under wholesale Men's Underwear News). In business for four years in Australia, but showing for the first time in the United States at this August’s CurveNV in Las Vegas, is a men’s underwear brand with the somewhat startling, although perfectly descriptive, name of Cocksox.

Thus far most of the company’s sales have been online, and after realizing that “most of our customers are in the U.S.,” according to director Nadiah Kanawaty, the company decided to seek more retailers here by attending the Curve show.

The line is comprised of briefs, thongs, boxers and swim briefs, all with “sock, pouch enhancers. They just love it. They keep coming back for more,” said Kanawaty. Cocksox can be seen on such websites as International Jock (where the enhancer briefs retail for $27 to $30, and the enhancer swim briefs for $35) and Freshpair.

“Our customers tend to be older, guys 30 and older. Older guys are more comfortable about their sexuality,” said Kanawaty, adding that these men appreciate her products, which are “comfortable, fun and sexy.”

For further information, contact the company by calling +61 2 9713 4961, or e-mailing Sales@CockSox.com.

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Published 08-18-2010 by Nick Monjo