(Filed Under wholesale Shapewear News). Following the launch of the Pretty collection of lingerie-inspired shapewear last year, Sassybax has now taken on ready-to-wear.

The Los Angeles-based company will show its new Butt Boosting Leggings and Tummy Tuck Tank at next month’s CurveNY and CurveNV, both designed for wear as clothing.

The company remarked in an e-mail blast: “Shapewear has gone ready to wear with this tummy tucking tank in five fashionable colors [including white, black, purple and brown], and our butt boosting leggings. We believe your customers deserve the best, and hosiery shapers that flatten the bottom don’t always fit the bill. Our ready to wear leggings feature a patented age defying support system to boost and beautify your beloved booty.”

Amanda Horan Kennedy is the president and founder of Sassybax.

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Published 07-22-2010 by Amanda Torres Price