(Filed Under wholesale Loungewear News). Since launching in 2009, B*Up has been listening to its retail customers, according to Fatima Walsh, sales director of the company.

So when these customers overwhelmingly requested sleepwear for larger-breasted yet regular-sized women, the company developed its Monique Group, which runs in sizes S through XL and can accommodate up to an E cup. The company will ship the line in October at a wholesale price range of approximately $19 to $33.

Styles include a three quarter sleeve top, a three quarter sleeve chemise and a tank chemise, all with a double fabric layer for coverage in the bust, as well as matching loungepants. Walsh said that the pieces have B*Up’s signature look of “classic styles with a twist that anyone from a young girl to a mature woman will feel comfortable wearing.”

And for those larger-breasted women who seek minimalism, the company will ship its new Beyond The Basics line in November, which offers generous, double-layered support in the bust. “Our customers loved the quality of our Peruvian Pima Cotton Modal fabric, but they were requesting something simple without any lace or other embellishments, and that is what Beyond The Basics offers,” Walsh said.

B*Up will show both new lines at this month’s CurveNY and CurveNV. Retailers carrying the brand include Bits Of Lace in Charleston, SC; I.C. London in Charlotte, NC; and Town Shop in New York City, among others.

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Published 07-12-2010 by Amanda Torres Price