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Destination and Macy’s Expand Partnership

Macy's Cincinatti
Macy's Cincinatti

(Filed Under Fashion News). Next winter, moms-to-be will be able to find Destination Maternity’s A Pea In a Pod and Motherhood Maternity labels in even more Macy’s locations.

The companies have announced that, through their expanded partnership, over 615 Macy’s stores nationwide will have leased maternity apparel departments with merchandise by Destination Maternity. Currently, Destination Maternity runs leased departments in 113 Macy’s locations. As of this February, the company’s merchandise will also be the only maternity and nursing apparel offered at Macy’s. It retails at the department store from $7.50 to over $200.

According to Ed Krell, chief executive officer of Destination Maternity, the relationship between the two companies is nearly 20 years old.

Upon launching in the additional Macy’s stores, Destination Maternity-produced apparel will be available in more than 3,200 locations throughout North America, including approximately 700 company-owned stores, approximately 1,500 leased department locations and more than 1,000 licensed locations.

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Published 06-28-2010 by Amanda Torres Price

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