top shadow

To receive more info from Parah about a particular product, Click on the photo (photo will enlarge).

Added: Sep 2014

Added: Sep 2014

Added: Sep 2014

Added: Sep 2014

Added: Sep 2014

current news

Parah Targets Vivacious Woman

Parah: A swimwear style from the SS 2011 collection.
Parah: A swimwear style from the SS 2011 collection.

(Filed Under Wholesale Swimwear News). In designing its spring/summer 2011 beachwear collection, Italy-based Parah S.P.A. focused on “the discerning woman, who likes to be seen without showing off, while retaining her vivacity, intensity and spirit.”

With this customer in mind, the company has taken inspiration from the mix and match look with fluorescent microfiber prints combined with solid shades in underwire and wire-free swimsuits, which range from bodyshaping one-pieces to bikinis. Garments are embellished with semi-precious stones, chains and chrome rings. In addition to vibrant shades of turquoise and coral red, suits are available in black, white and brown.

This season, Parah has also included beach-appropriate halter dresses, baggy pants and sandals.

Retailers carrying Parah in the United States include and The company’s beachwear retails from approximately $103 to $416.

In addition to beachwear, Parah S.P.A. produces luxury lingerie, sleepwear and loungewear.

more Wholesale Swimwear News >>

Published 06-21-2010 by Amanda Torres Price

Related Articles

Parah, Italian Lingerie & Swim Firm, Hires GM
Parah’s Fall / Winter 2014 / 2015 Collection
Parah Swim: Necklines à la Brigitte Bardot
Parah Previews Fall-Winter 2013 Looks
Parah Sets Casual Mood For Next Fall
Parah Targets Vivacious Woman
Parah Launches Relax For Fall/Winter
Parah Debuts Uomo Collection
Parah Debuts A/w Collections

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2020 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow