(Filed Under wholesale Lingerie News). Affinitas is targeting a variety of lingerie tastes with its fall/winter 2010 collection, which features bras, panties, bustiers, chemises and more in designs ranging from sweet to sexy. Styles will begin shipping to stores this August in sizes 30 to 38, A through DD, and S through XL. In the company’s continued effort to keep merchandise accessible, the line will retail from $10 to $50.
New signature ranges include Kate, a “sexy” leopard print on a blue background with black lace trim. In contrast is Sarah, a black floral embroidered design against a white background that Affinitas defined as “sweet.” Jasmin caters to the woman who wants both options with bright red and subdued silver colorways seen. New colors include a variety of blues, Fuchsia and chocolate, among others.
In other news, Affinitas is following the social networking trend with the launch of its Facebook Fan Page and Twitter Account. The company is using these sites to communicate happenings including new lines, sales, giveaways and more.
Retailers carrying Affinitas include HerRoom.com and LingerieStoreUsa.com, as well as specialty stores nationwide. The company targets youthful, fashionable women from ages 18 to 30 with an annual income of $25,000 or more.
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