(Filed Under Fashion News). René Rofé Lingerie has ventured into uniforms. The Lingerie Football League (LFL) has signed the sexy brand as its official gameday lingerie uniform partner. International Intimates, Inc., the parent company of René Rofé, has the exclusive rights to design and manufacturer uniforms for each of the 10 LFL teams, which consist of sports bras, bottoms, chokers, garters and shoulder pad covers.

René Rofé’s first foray under this partnership is making both teams’ uniforms for the June 10 LFL Inaugural All-Star Game.

“We could not be more thrilled about our partnership with René Rofé Lingerie; they are an incredibly talented group of designers and manufacturers who took months to study our game and athlete to truly design a custom uniform,” Mitchell S. Mortaza, founder and chairman of The LFL, said. “LFL is now broadcast on a worldwide stage and along with competitive play, the visual presentation of our athletes has become a crucial element of the game and our ability to market it.”

“Our sponsorship of the LFL will allow our luxury René Rofé Lingerie brand to be showcased to a worldwide audience [and] worn by some of the world’s most beautiful and athletic women,” René Rofé, chairman of International Intimates, remarked. “We are excited to develop our relationship with the LFL as it continues its incredible growth while maturing into a sexy yet athletic sports and lifestyle franchise.”

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Published 06-10-2010 by Amanda Torres Price