(Filed Under wholesale Lingerie News). Colorado-based Eldorado, an intimate apparel distributor, has announced it is adding three new Dreamgirl collections for Valentine’s Day: Aqua Diamond, Toy Diamond and Dance Diamond.
“Valentine’s Day is the new Christmas,” said Larry Garland, founder of Eldorado. “It’s the best-selling season of the year for many of our customers because the red hearts of Valentine’s Day do such a great job of turning to green in their cash register.”
With that in mind, Garland has introduced the three exclusive new lingerie lines from Dreamgirl.
According to Garland, Toy Diamond is the first of its kind in the market. It is a boxed lingerie line that comes complete with toys. Good as Gold features a black and pink babydoll or teddie with a gold vibrator. Southern Vibes is a classic sheer black babydoll with a small embellished vibrator. Lastly, the Flutterby is a pink strapless babydoll with a silicon butterfly-shaped vibrator that can be worn on the finger like a ring. The Toy Diamond collection will be released sometime between mid-January and mid-February at $11.95 wholesale. The products will come in one size only and in queen size.
Aqua Diamond is Dreamgirl’s new swimwear line, which consists of 15 different styles, including reversible bikini tops and bottoms as well as fishnet bikinis. Sizes will run in small/medium and medium/large. The collection will wholesale at $14.95 and will begin shipping in February.
The third collection that will be introduced is the Dance Diamond, which as the name implies is comprised of dancewear. It features cut-out-dresses, sheer gowns, 2-in-1 tops and lots of fishnet. It also has an expected delivery date of mid-January to mid-February.
“I think the Dreamgirl lines will do wonderfully in sales,” said Garland. “The team has done a great design with the new line.” Crystal Morrow, the buyer of the Dreamgirl lines at Eldorado agrees: “I think they’re going to do fabulous. This really makes Dreamgirl a leading lingerie manufacturer.”
The company carries all of the Dreamgirl lines and is self-described as the exclusive U.S. distributor for the company. The other lines include: Red Diamond, which is the original line; Black Diamond, which is hosiery; White Diamond, which is bridal lingerie; and Blue Diamond, which is a men’s underwear line.
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