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Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011

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Maidenform Names Burns Evp Sales

(Filed Under Fashion News). Intimate apparel giant Maidenform Brands has named Patrick J. Burns as executive vice president of sales and marketing.

In the newly-created position, Burns will lead the company's sales and marketing efforts globally, in addition to driving Maidenform's direct- to-consumer businesses, the company said. Previously, these areas were the responsibility of Maurice Reznik, Maidenform's chief executive officer.

Burns, 47, joins Maidenform from the Kellwood Company, where he served in a number of senior executive roles, including most recently as corporate vice president and group president of Lifestyle Alliance, which includes the Sag Harbor, Koret and Briggs New York brands. Since joining Kellwood in 2002, Burns also served as the company's corporate vice president-chief strategy and marketing officer, president of Kellwood intimate apparel and chief executive officer of Gerber childrenswear.

From 1988 to 2002, Burns was with the Sara Lee Corporation, where he held several senior management positions in sales and marketing,

including his most recent role as vice president, customer marketing for Hanes Underwear.

"Pat's accomplished career as a brand executive, combined with his

strong wholesale customer relationships, will help us drive the business to new levels of success," Reznik said. "As we begin implementing our long-term strategic plan, Pat and our team will pursue and capitalize on specific growth initiatives that we expect will drive solid financial performance."

"I am excited to join the Maidenform team, where I will combine my consumer market experiences and extensive wholesale relationships with my passion for increasing brand equity," Burns said. "Maidenform's strong reputation for innovation in the marketplace provides me with the opportunity to fully leverage my background to help drive and realize the company's exciting growth opportunities."

Maidenform Brands Inc., based in Iselin, N.J., is a global intimate apparel company with a portfolio of established brands, including Maidenform, Flexees, Lilyette, Control It, Luleh, Sweet Nothings, Rendezvous, Subtract, Bodymates, Self Expressions and Inspirations. Maidenform products are sold in about 60 countries and territories outside the United States.

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Published 10-13-2008 by Raquel Christie

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