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Ruelala Challenges Retail Prices

Ruelala: La Perla style on the site.
Ruelala: La Perla style on the site.

(Filed Under wholesale Lingerie News). As every owner of a mom and pop store knows, competing with major retailers is a challenge. With the markdowns for luxury lingerie on, an e-commerce website offering products at extremely discounted prices, it may be even harder than we thought.

The invite-only online destination, which offers sales items for limited amounts of time, is currently carrying La Perla; Cosabella; Spanx; Yummie Tummie; Hanky Panky; and Gottex at prices ranging from 40 to 70 percent off market value. Intimate apparel brands that have been sold on the site in the past include Cass & Co and Le Mystere.

Most notable is notoriously expensive La Perla. The brand is running on from $19 for a Malizia Pink thong, which is normally priced at $42, making this about a 55 percent discount; to $129 for a Black Silk Blend Chemise, which normally retails for $373, approximately 65 percent off. The site has a wide range of the brand’s lingerie and nightwear running for $69 to $99. At full-line prices, these styles run from $115 to $323, making these markdowns up to 70 percent off.

The other brands items are also marked down by at least 40 percent, with most items 50 to 65 percent off. Cosabella Zebra push-up bras are marked down to $39 from $78, while the brand’s Penelope chemises are marked down to $49 from $98. Yummie Tummie, Spanx, and Gottex are available on for approximately $29 to $79, $25 to $89, $25 to $69, respectively. Hanky Panky is available for $35 for a set of three mid-rise thongs to $25 for the brand’s tanks and camis.

BODY will continue to report on’s discounts as intimate apparel brand’s hit the site. Keep checking out for updates.

more wholesale Lingerie News >>

Published 06-04-2010 by Amanda Torres Price

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