(Filed Under Financial and General Interest News). River’s End Trading Company is Jockey’s new corporate apparel licensee. Through the recently finalized agreement between the two companies, River’s End will produce men and women’s apparel in the Advertising Specialty Institute (ASI) and premium channels.

“We believe that Jockey and River’s End partnership will be highly successful and we’re pleased to work with a partner that has a demonstrated history of producing excellent products in this important category,” Milou Gwyn, vice president of domestic licensing for Jockey, said.

Previously, PremiumWear, Inc. held Jockey’s corporate apparel license.

For further information, call (800) Jockey-1.

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Published 05-28-2010 by Amanda Torres Price