(Filed Under Financial and General Interest News). Driven by a 12 percent comparable store sales gain in its Victoria’s Secret division, Limited Brands, Inc. cited a 10 percent comparable store sales increase during the first quarter ended May 1, 2010. Company sales were $1,932 million, while Victoria’s Secret sales were $1,264 million. La Senza, the company’s Canadian intimate apparel chain, cited a 3 percent comparable store sales gain, to $85 million.

Limited Brands ended the quarter with 1,004 Victoria’s Secret stores in the U.S., down from 1,027 stores nationwide at the beginning of the year. Domestic Pink stores remained flat at 13 stores. In Canada, the company ended the quarter with 251 La Senza store, compared to 258 at the beginning of the year; four Victoria’s Secret Canada stores compared to none, and eight Pink stores compared to four.

Limited Brands, Inc. currently operates 2,969 specialty stores worldwide under the Victoria’s Secret; Pink; Bath & Body Works; C.O. Bigelow; La Senza; White Barn Candle Co.; and Henri Bendel names.

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Published 05-20-2010 by Amanda Torres Price