(Filed Under wholesale Lingerie News). With the average American breast size growing larger—according to New York Magazine, it is now a 36DD—more bra manufacturers than ever are focusing on the full-busted consumer. But Ellen Shing, designer of Lula Lu Petite Lingerie, thinks there are plenty of small-busted women out there who need some love too. The maker of lingerie in sizes 30AA to 38A, and 32AAA to 36AAA, is launching the Isabella bra and boyshort this month, followed by the Delilah bra next month. With these new styles, the company will produce more than 10 designs.
Isabella includes a demi cup underwire bra and matching boyshorts constructed from red satin and wholesaling for $26 and $15, respectively. The Delilah is a soft cup triangle bra made from 100 percent organic cotton. It comes in shades of white and nude, and wholesales for $23.
In other news, Lula Lu has recently hit specialty boutiques including La Petite Coquette in New York City, Soleil Toile in Westport, Conn. and Coup de Foudre in Washington DC. Shing is continuing to promote her brand to the retail market, along with East coast sales representative Meriden Gelb at Nightwear Network, and west coast rep. Wells Intimates. Styles are also available at her retail store, Lula Lu Petite Lingerie boutique in San Mateo, Calif., which carries small-busted styles by other brands including Bodas, Eberjey and Wacoal.
Shing described Lula Lu’s typical customers as “proud to be petite” women of all ages. “Customers come to us to find bras that fit AAA, AA and A cups, which can be hard to find in other lingerie and department stores,” she said. “I would say a lot of our customers are college educated and are a mix of stay at home moms, working moms and career women. The truth is, all of these women are happy being small busted, they’re just frustrated they can’t find their size. At Lula Lu, we strive to provide fashionable lingerie that not only fits the petite figure but is flattering as well.”
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