top shadow
BODY
Email Supplier Directly
To receive more info from Shadowline , Click Here.

To receive more info from Shadowline about a particular product, Click on the photo (photo will enlarge).

Shadowline: Petals sleepwear collection Shadowline: Petals sleepwear collection Shadowline: Petals sleepwear collection Shadowline: Petals sleepwear collection Shadowline: Petals sleepwear collection
Shadowline: Petals sleepwear collection

Added: Apr 2010
Shadowline: Petals sleepwear collection

Added: Apr 2010
Shadowline: Petals sleepwear collection

Added: Apr 2010
Shadowline: Petals sleepwear collection

Added: Apr 2010
Shadowline: Petals sleepwear collection

Added: Apr 2010




































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Velrose Re-Launches Shadowline


Shadowline: nightgown style.
Shadowline: nightgown style.

(Filed Under wholesale Sleepwear News). Fans of Shadowline will be excited to learn that the shuttered brand will begin re-launching in stores this summer. Velrose Lingerie, founded in Philadelphia in 1914, purchased Shadowline, a privately owned U.S. sleepwear, daywear and loungewear company, last fall.

It will initially introduce seven styles and eight colors from the Petals sleepwear collection at wholesale prices comparable to the line’s previous pricing, set to begin hitting stores in August. Sizes will range from S through 3X. Based on retail demand, the company plans to eventually make Petals available in petite sizing.

Overall, Velrose reported that it has purchased over 150 sleepwear patterns “to continue Shadowline customer favorites.” The company will also launch best-selling daywear and pants for fall 2010, followed by the Silhouette sleepwear collection for summer 2011. Laurie Fisher, director of sales for Velrose Lingerie, commented: “[Silhouette’s] pattern and fit will remain, with the original lace and tricot unique to this Shadowline favorite.”

Alan Rifkin, owner of Velrose Lingerie, worked closely with Sherrod Salsbury III, the owner of Shadowline, to ensure that re-introduced products will meet Shadowline’s signature good quality, according to Fisher. “Alan Rifkin wanted to be sure it wasn’t just the Shadowline name he was buying…that his product wasn’t going to be just another ‘knock-off,’” she said.

“We have their patterns so the fit will be exact,” said Rifkin. “We have their bill of materials so the fabrics and laces will be exact, and we bought many machines that do the special operations that make Shadowline unique.”

Fisher described Shadowline’s typical customer as a woman aged 35-plus, who was attracted to the brand’s traditional comfortable sizing, and appreciated its “generous fit and flattering styles.” Department, specialty and Internet stores carried the brand, including Belk; Dillard’s; Von Maur; HerRoom.com; Arizona Mail Order and National Wholesale. She reported that customers in 61 countries purchased it.

Overall, she said the response to Shadowline’s website (ShadowlineLingerie.com) has been “tremendous. Customers, retailers and overseas distribution agents have responded and thanked the owner for bringing back an American tradition.”

The Velrose line produces traditional and contemporary branded and private label daywear and sleepwear, which is sold by large catalog and Internet retailers, including Catherines. For further information, contact Fisher by calling (704) 348-0946, or e-mailing LaurieFisher@VelroseLingerie.com.


more wholesale Sleepwear News >>

Published 04-15-2010 by Amanda Torres Price

Related Articles

Velrose Re-Launches Shadowline


says:

Great product

commented on:at

----------------------------------------------------------------------------------------

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2017 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*