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OffPrice Launches Taste Concept

(Filed Under Fashion News). The OffPrice Show is bringing its “Taste of OffPrice” concept to New York Market Week from May 2 through 4, followed by LA Majors Market from October 4 through 6.

According to organizers, this marks an expansion of this concept for the company. “We’ve done these markets in the big cities before, but we have never had the optimal venues like we do now for New York and LA,” said David Lapidos, senior vice president of OffPrice. “Our vendors recognize untapped potential in these markets. But for the buyers familiar with the trade, the expansion of OffPrice beyond the semi-annual Las Vegas Fashion Week is a vote of confidence from suppliers on the availability of product from the off price market.”

OffPrice will hold the New York City “Taste” in the Gotham Hall in Manhattan’s Garment District. The Los Angeles “Taste” will be held in the Exhibit Hall of the California Market Center, where the LA Majors Markets will simultaneously take place.

OffPrice reported that retailers and manufacturers have reacted positively to the upcoming launches.

“Its wonderful news,” said Paul Maya, president of S. Maya & Sons, an off-price supplier of maternity, lingerie and other apparel. “I’m excited. It’s the right place, the right time, with the right people. It seems that the Off Price Show is on a very big roll.”

For further information, call (262) 782-1600.

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Published 04-06-2010 by Amanda Torres Price

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