top shadow

current news

Candie’s Unveils Spears Campaign

An image from the Candie’s spring campaign.
An image from the Candie’s spring campaign.

(Filed Under Fashion News). For the second consecutive year, Britney Spears is the face of Candie’s. Iconix Brand Group, Inc, the parent company of the junior brand, has unveiled its spring 2010 marketing campaign, coined “Britney Spears Through The Lens,” featuring images of the pop star in Candie’s intimates and fashion apparel shot by renowned photographers Annie Leibovitz, Mark Seliger and Terry Richardson. Candie’s is exclusive to Kohl’s stores.

Of note are Seliger’s shots, featuring Spears in a dressing room that recalls French burlesque, and a contrasting image of her with a pink Harley-Davidson motorcycle. The campaign will debut with a four-page insert in the April issue of Seventeen Magazine, as well as on Candie’s and Kohl’s websites.

more Fashion News >>

Published 02-17-2010 by Amanda Torres Price

Related Articles

Candie’s Unveils Spears Campaign

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow