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A Pea in the Pod Swimsuit, 2011. A Pea in the Pod Swimsuit, 2011.
A Pea in the Pod Swimsuit, 2011.

Added: Jan 2011
A Pea in the Pod Swimsuit, 2011.

Added: Jan 2011

current news

Destination Maternity Expands In India


(Filed Under wholesale Maternity News). India’s moms and moms-to-be now have more apparel shopping options. Mahindra Retail, Destination Maternity Corporation’s franchisee in India, has opened two new Motherhood Maternity shop-in-shops in the country, located in Mom & Me stores in Vododara and Ahmedabad, India. With these new shop-in-shops, nine Mom & Me stores in urban centers throughout India are equipped with Motherhood Maternity shop-in-shops. Mom & Me stores are between 5,000 and 12,000-square-feet, and specialize in infant and maternity care.

Destination Maternity first entered India in early 2009 through a multi-year franchise agreement with Mahindra Retail, a division of the Mahindra Group. Mahindra Retail has the exclusive rights to operate branded retail locations and market merchandise under the company’s Motherhood Maternity; Destination Maternity and A Pea in the Pod brands in India.

According to Destination Maternity, Mahindra Group sees now as a favorable time to expand into direct retailing in India, which it says is expanding in the country.

Motherhood Maternity’s product line includes nursing and maternity bras and other intimate apparel for moms and moms-to-be.

Mahindra Group is a top industrial house in India, with an annual revenue of $6.7 billion.

Destination Maternity is the world’s largest designer and retailers of maternity apparel, with 1,701 retail locations in North America, in addition to store franchise agreements and product supply relationships in India and the Middle East. Co-founder of the company Rebecca Matthias currently serves as president and chief creative officer. For further information, call (215) 873-2220.


more wholesale Maternity News >>

Published 02-02-2010 by Amanda Torres Price

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